Take the best aspects of a native mobile app and a minimalist responsive website, and you’ve got a progressive web app (PWA).

First announced by Google four years ago, the format has already been adopted by many big brands, including Twitter, Forbes and Housing.com. However, thanks to the maturity of the tech required for their creation, PWAs are now becoming accessible to all, including small businesses – even those that could not have afforded to have their own app developed from scratch, which is a big part of their appeal.

Why develop a progressive web app?

Essentially, it comes down to user experience. It is now possible for even the smallest businesses to give their website visitors a great experience, thanks to recent advancements with reliable hosting solutions, PWA builders, and code frameworks like Polymer, Duda and Webpack.

Many businesses understand the power of a native app but don’t have the know-how or budget to bring one to life and provide ongoing support for their users. PWAs bridge the gap between the ease of a great website and the difficulty of building and supporting an amazing app.

A PWA provides an app-like user interface, almost instantaneous page load speeds, the reliability of an offline app and many of those offline capabilities, telephony features (geolocation and notifications) and the key real estate for businesses – a button on a smartphone or tablet home screen. This button gives you the opportunity to stay at the forefront of your user’s mind and even become a part of their daily routine, without requiring any installations via app stores.

5 Critical Reasons why businesses will acknowledge investing in progressive web applications in the near future:
  1. Speed: Faster loading time reduces server pressure. In this case, the web app will not crash or abate during a period of intensive traffic.
  2. Offline Mode: The offline mode allows the user to browse even without an internet connection. Otherwise, a user has to leave the platform.
  3. Updates: PWA can be fixed or updated without contacting the app store, which promises regularly system’s update.
  4. Security: The progressive web app uses the HTTPS protocol which prevents hackers from obtaining private information from the browser.
  5. User Engagement: By user-generated data, the decision-makers have the possibility to observe particular trends or customer behavior. Accordingly, the customers will be able to see the things that they want to buy.


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