1. Web that’s inspired by print
Print-inspired visuals feed a viewer’s need to interact with something from the real world, especially at a time when many of these links are being broken. What seems to be outdated is actually a source of insight for building on tried-and-true ways of educating and capturing an audience. You can draw from print without letting your website feel outdated or clunky, and we’ve seen success when designers follow these key steps:
- Choose the right typography: This can be achieved easily, especially when considering headlines that are bigger, bolder, and should be designed to be scanned quickly by the viewer.
- Design for readability: A block layout with strong borders can clearly group a section of a website and is reminiscent of a style that is found in comics. When doing so, it’s important to focus on flow and readability.
2. Immersive experiences using AR
The use of augmented reality (AR) to meet your target demographic and introduce them to your product in a more detailed and convincing manner is underutilized. It can be used by both B2C and B2B organizations because it completely immerses the customer in the experience, which can be customized to suit any company or product.
If the pandemic worsens, more consumers will be unable to try out a product in person and will look out options that will also enable them to try out a brand and maybe make a purchase. Furthermore, sales teams are struggling due to their inability to travel for corporate meetings, product demonstrations, and events. AR is being used by several B2B brands to build digital environments because it assists in data visualization and prototypes.
3. Custom cursors
Cursors aren’t generally thought of as a location for substantial web design, so there’s a lot of space for designers to make them memorable. Custom cursors, for example, can make people feel more responsive to your website and, as a result, to the post, brand, or product it’s presenting. When upgrading cursors, there are a few simple things to remember. First, consider the main images or elements that distinguish your brand and try to center them around the cursor’s design. Keep it easy and appealing when small; complicated or detailed ideas will not translate well.
Also, keep in mind that a cursor’s primary role is to communicate function. Choose a custom cursor that has personality and represents your brand while still being functional. Check your cursor in a variety of browsers and have a fallback in case your cursor isn’t supported.
4. No code website design
Although the term “no code web design” can sound strange, it does not imply that coding a website is no longer necessary. Rather than leaving it to the few who have a strong understanding or experience with complex coding and website design, it democratizes web development to people of all backgrounds.
For those who worry about how no code websites will appear, rest assured that your design will still look as sophisticated and modern as you’d like. Lattice is a brand that built its website with no code and its website feels and looks no different than a coded one.