If you want to drive traffic to your site, you need to put together a comprehensive plan that incorporates mobile marketing strategies for small businesses.
1. Location-based marketing
If your small business has a mobile app, you can use location-based marketing techniques like geofencing to market to mobile users in a specific area.
This is especially useful for small businesses that have brick-and-mortar stores. It can also be practical for ecommerce sites that offer local recommendations, like food delivery or travel services.
2. Responsive site design
You want your website, mobile ads, and marketing content to be more than just mobile friendly—you want them to be mobile optimized.
Mobile optimization of your website can triple your chance of increasing mobile conversion rates to 5% or more, yet only 35% of companies use it. Almost half of all websites have mobile optimization feature responsive design.
3. Social media advertisements
Though email is the most widely used platform for marketing, social media is now a leading marketing channel that small businesses need to focus on.
While you should create a profile on all of the most popular social media platforms, you don’t have to use all of them to promote your business. Do some A/B testing to see how your posts perform across different platforms.
4. Mobile-friendly content
Mobile optimization generally refers to elements of your site infrastructure. That isn’t the same thing as being mobile friendly, though. Consuming content on mobile devices is different than on a desktop.
You want shorter sentences, engaging headers, and relevant media, like high-quality images and videos. People are more likely to skim through content, so make it easy for them to do that.
When you’re creating videos, you can use captions to help keep people engaged. Most people play videos on Facebook without any sound. Captions let you get your message across, even when the audio is on mute.
5. Voice search optimization
As smart devices with voice capabilities make their way into homes, people are increasingly turning to voice search.
Around the world, over half of all households should own a voice-enabled device by 2022, an increase of 42% over the current ownership numbers. Of the people who don’t own a voice-enabled device, 34% of them have some interest in owning one.
6. Opt-in forms
Getting people’s permission to communicate with them is a key digital marketing best practice. Whether you’re trying to build out your email list or want to increase your text message marketing, you need to use opt-in forms.
An opt-in form can be as simple as a popup on your website. It can also be as complex as an offer for an eBook download that requires an email address.
7. Personalize campaigns
Personalization is one of the most effective targeting strategies for small businesses. With just a little bit of information about your site visitors or customers, you can put together campaigns based on where people live and how they interact with your website.
Customers expect to see this—52% of people who receive emails that aren’t personalized say they’ll shop elsewhere.
8. On-site and in-app support
Customer experience is one of the top ways to maintain customer retention rates. One way to improve their experience is to offer support that’s easy to access.
Whether it’s a live chat feature embedded in your website or an in-app support feature that makes it easy to connect with someone immediately, customer support is critical to your customer experience.