How can you avoid ending up with an underwhelming website design?
1. Identifying your primary users
This may seem like a no-brainer, but you’d be surprised how many website projects have been completed without a proper user profile analysis. In order to create a website that meets the needs of your most important target audiences, you have to first delve into who those people are, and why they are coming to your site.
It’s not uncommon for one business to have multiple primary user groups.
For example, a website for a doctor’s clinic would likely select their patients as their primary audience. But if the healthcare professionals who work at the clinic also access the website in order to update client information, schedule appointments, respond to public inquiries, and post updates, then the internal healthcare professionals should also be considered primary users.
2. Improving your visual brand
Has it been a while since your company revamped its logo? Is the colour scheme of your branding coming across as drab or dated? Do you even have a visual branding guidelines document? These are all things to consider when investing in building a website. The more clear, consistent, and contemporary your branding is, the more visually appealing your website will be.
However, it’s important to remember that the website development team you hire will likely NOT be responsible for the brand identity of your site. Thus, the onus is on you to come to the table with your branding guidelines in hand.
3. Making mobile a top priority
With 51% of global web traffic originating from mobile devices, skipping on responsiveness is one of the surest ways to hinder the success of your site. You want to ensure that your design is optimized for how images, text, logos, and other elements will look on smaller screens since many of your visitors will be accessing your site from a tablet or cell phone.
Ask your web development company if they are familiar with a mobile-first design, sensory design, and adaptive design – each of which is necessary when creating a website with mobile users in mind.
4. Communicating with your customers
The ability to connect with your target audience should always be a central concern when developing your site. After all, your visitors are who you are creating your website for. So, be sure to ask yourself the following questions:
• How do I want my customers to be able to reach me? (Email, telephone, online chat, etc.)
• What hours do I want to be available to my customers via my chosen communication methods?
• Who in my organization should be able to receive communications from clientele?
• What security measures should be in place when communicating with clients via my website?
• Am I a good candidate for artificial intelligence or chatbots?
Always consider your communication needs before building a website, and brainstorm with your website development company to determine which options are right for you.
5. Selecting the right content management system
If you are a business that has had a website for some time, you may be comfortable with the CMS you currently use. Or, alternatively, you may be frustrated with the CMS you’ve been using and therefore ready to try something new. Of course, the most popular and widely-used content management system is WordPress, due to its ease of use and 100% customizable design. But every business has unique problems that need solving, and ultimately the right CMS for your business may not be the best choice for someone else’s.
We recommend researching each of the top CMS options, consulting with your website design team, and making an informed decision using the information you gather.