How to Promote Your Home Business With Social Media

Social media networks can be a highly beneficial outlet for brand awareness and sales. Strategies for social media can be slimmed down to the most important actions. The tips below can help you make the most of your selected platform.

Post With Consistency in Mind

When it comes to social media for business, posting with regular frequency is an essential method of reaching current and new consumers. According to research from nonprofit business mentorship organization SCORE, 77% of small businesses use social media to facilitate marketing and sales. So if you’re posting inconsistently in an oversaturated landscape, your content may reach very few users, and thus have little impact on your audience and revenue growth.

Strive to Create Conversation

The power to boost sales through social platforms is derived from the relationships fostered by engagement and conversation around posts. Businesses that build an external brand voice and create a dialogue appear more accessible to consumers than those without a prominent, reliable social presence.

Social content should speak to and answer a consumer’s day-to-day challenges, being a relatable and trustworthy source of inspiration and support.

Don’t Rely Solely on Paid Growth

Paid advertising is one method of leveraging social media for business, but it’s not the only way to grow. A majority of a business’s social activities should be focused on organic growth, which is driven by posting original content, engaging with customers, and occasionally resharing others’ interesting, relevant posts. A business’s main social profile needs to feature thoughtful, regular content; paid ads can direct users to this page to highlight its presence.

Lean Into Conversation and Shareability

There are millions of potential customers communicating on social networks each and every day—and often, for hours at a time. A business can speak to them by leaning into their conversations and sharing its takes (judiciously) on relevant topics. Further, posting user-generated content adds a personable touch to marketing efforts.

Using social media for business comes down to outlining your social goals, picking one or two platforms, and posting consistently to build your brand’s presence. Content should speak to consumers and showcase products as the perfect fit to fulfill their needs. Choosing the platforms that best fit your business and following the guidelines provided could mean the difference between losing a sale and gaining a new customer.


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