Set Up a Mobile Website
People use their smartphones for almost everything these days and so it’s important that your website is formatted correctly for viewing on a smartphone. If you have an existing website, many companies offer automated systems that convert your existing website for viewing on a mobile platform. WordPress and GoDaddy are two great examples of companies that do this.
Other companies also create a completely new version of your website just for viewing on a mobile device, commonly known as plug-and-play platforms. Another alternative if you are comfortable with writing computer code is adding a line of code on your website that is able to determine the screen size of the device being used and adjusts the site accordingly.
Set Up Your Business on Location-Based Platforms
Setting up your business on the various location-based platforms, such as Foursquare, Gowalla, and Facebook Places is a good way to make your business available to a wider range of people and to start running mobile ad campaigns. Foursquare has been a pioneer in this respect, where companies can run various promotions, such as offering discounts for meeting a certain number of visits or “check-ins” on the app.
To get a real feel and understanding of mobile ad marketing you need to fully immerse yourself in the experience. Start using location-based platforms wherever you go, check-in, use the various apps available for paying in restaurants or grocers, check out ads, perform various voice searches, all to get a feel of how people might use their mobile devices for consumer transactions. This can help you to design your mobile ad campaigns more efficiently.
Start a Mobile Ad Campaign
Once your website is set up for mobile device viewing and you’ve understood how the mobile ad marketing world works, it’s time to set one up for your business. Mobile ad campaigns are a crucial element for businesses to get viewership. If you have a skateboard shop in the neighborhood and someone searches “best skateboard shops near me” you want to make sure that your business pops up in their search.
There are a variety of ways that mobile ad marketing campaigns can be paid for. These include flat fees for running an ad for a certain period of time, or on a cost-per-click basis, a cost-per-thousand basis, or a cost-per-acquisition basis. Facebook, Google, Apple, Instagram, and other social platforms all offer the ability to start your own mobile marketing campaign.
Utilize QR Codes
QR codes, which are square bar codes containing information, can be placed in a variety of locations, and once scanned by a phone’s camera, direct a user to a website that can show a business’s website, promotions, or other important information. They’re a simple and easy way to make your business known.