E-commerce includes shopping via using electronic devices such as laptops, computers, mobile or tablet. While traditional commerce is a traditional approach to buying goods while having face to face transactions. Advantages of E-commerce over traditional commerce:
1) No geographical limitation
When it comes to traditional commerce, you can only do business where you have set up your physical store. This is not the case with E-commerce websites. For them, the whole world is their playground if planned strategically. People from one corner of the world can easily order a specific product from another corner of the world with a few clicks.
2) Save travel time and cost
The main reason for people shifting from traditional commerce to e-commerce is because it saves travel time and cost. For a physical shop, the customer has to visit the outlet to purchase the item whereas for an e-commerce website he can just do it with few clicks sitting on the couch. With the advent of m-commerce, it has, even more, saved the time of the customer by allowing them to purchase the products on the go.
3) Locate product quickly
We have all been through the hassle of locating a specific product in a huge store, running up and down the aisles and asking the person in charge to assist you. This is not the case with e-commerce platforms, as the customer just has to click through intuitive navigation or just type the specific product in the search box to immediately find their requirement.
4) Lower cost/investment
One of the best reasons to open an e-commerce website is because it requires a low investment as compared to a physical store. To cut down the prices for your e-commerce website, you can make use of the best marketing strategy involving: organic search, pay per click or social media traffic. Also, the manpower and property required to get the business up and running is much less as compared to a physical store.
5) Easy way to gain customer by search engine visibility
Traditional commerce shops depend mostly on branding and relations to drive more customers to their shop but on the other hand, e-commerce drive most of its traffic from search engines. Over 30% of e-commerce traffic comes from organic searches on search engines. This is just the traffic from organic searches and then we have advertisements, social media traffic which is the tipping point for many e-commerce businesses. By using an innovative solution like Yo!Kart for your e-commerce store, you can easily gather insights into the traffic coming from different social media platforms.